Houseplant campaign photography featuring both new and evergreen products. Creatively led and art directed all Houseplant photoshoots which involved finding photographers, scouting locations, and styling. Often brought in surfaces and outside props that complemented products while still representing the brand itself. Owned revision process with photographers to ensure all deliverables from internal teams were met and came to life in vibrant ways. Photography from each shoot was used as the primary content for launches, restocks and campaign moments on multiple touch-points including web, social, CRM, paid ads and more.

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